Business Campaign Manager

Elizabeth Rehnke is the daughter of Dr. Ernest Rehnke.  He is the MD who was awarded the Distinguished Surgeon Awards in the year 1999.  He was the kind of person who strongly believed in giving back to the human race, and we get to see the same attitude from his 11 year old daughter.

It was she who received the award on behalf of her father, and she spoke about their medical missions, the culture, and travel experiences at the poor nations.  She spoke about the doctors who used their skills to help people, and train others to work as nurses and helpers.  The things she spoke about might seem strange to people who are so used to prescription plans, Medical Insurance etc.  It was all about saving lives and helping the fellow humankind.

Dr. Rehnke dedicated his life towards helping the deprived people in the African continent. He actively participated in five different medical missions to help the people in Kenya.  On other instances he also went on humanitarian missions to Honduras, Ecuador, Haiti, and twice to Guatemala. His daughter, Elizabeth Rehnke accompanied him on all his humanitarian missions.  As a matter of fact, she actively assisted him as his assistant nurse.  Some of the noble services rendered by little Liz Rehnke at the tender age of just 11 years in those medical missions were:

• Providing supplies and medicine to hospitals and clinics
• Filling in as staff for the hospitals that were understaffed and overworked
• Training local Kenyans and other people to perform the basic duties of the nurses
• Helping with the sanitation and water purification programs
• Educating the poor community on health and hygiene
• Actively participating in the relief work in the famine hit areas

Liz Rehnke got to learn a lot about different cultures and places wherever they went. Their main aim was to help the neglected Kenyans and people of other poor nations to improve their quality of life and educate them about healthcare.  She was also a keen learner of African culture, and she was more than willing to join her father on his medical missions each and every time. Additionally Dr. Rehnke and this team where dedicated towards establishing small clinics and training the community people as health workers.  The local volunteers were willing to extend their help for minimal reimbursements or salaries.

The health workers would basically work in the clinics set by Dr. Rehnke even after the mission was over. Sometimes, finding volunteers used to be difficult, and they had to spend many months on the medical missions.  However, Elizabeth Rehnke and her father always managed to appoint the volunteers for the jobs. Dr. Rehnke played an active part in getting contributions from various institutions to fund the medical facilities in Kenya and other places that he visited.

Ever since Bernie DeKoven first used the term ‘co-working’ back in 1999, it has been adopted throughout the whole World.

Many freelancers and one-person business owners work from home but the isolation as well as the distractions that many of these people feel can be solved by becoming a member of a co-working community. A co-working community often starts when a group of people meet and spend many hours working with each other at a place like a coffee shop or café that offers wi-fi services.

What is Video Conferencing?

Video conferencing is essentially a set of technologies that allow for video and audio to be sent/received and allow for two or more parties to communicate with each other simultaneously. Each person or group of people in the room will be equipped with a microphone and this coupled with a camera allows for a group of people to communicate with each other wherever they are in the World. One of the major benefits of video conferencing is that there is no longer any need to spend hundreds if not thousands of pounds on travel and lodging expenses nor does the person have to waste valuable time travelling when they could be using that time to work.

How Can Video Conferencing Help the Co-working Community?

Video conferencing can be a nice little addition to the tools that the co-working community have since it can drastically reduce the amount of time needed to meet with clients or customers. Video conferencing also creates a professional atmosphere which means that it can be used as a tool to help close sales. Many entrepreneurs are very conscious when it comes to their time and how they use it. They will appreciate the extra time that is saved by carrying out a meeting via a video conferencing system rather than actually travelling to get to a meeting. 

The micro environment of the company is comprised of players from their immediate environment which affect the ability to serve its markets: specifically, the company, suppliers, competitors and stakeholders. The company’s macro environment consists of six major factors or forces: demographic, economic, environmental, technological, political and cultural.

The SWOT analysis has achieved great importance in the strategic direction of the company. Its purpose is to specify, in a graph or a table summary, the assessment of the strengths and weaknesses of the company (competence or ability to generate and sustain their competitive advantage) with external threats and opportunities, consistent with the logic of that the strategy must achieve a proper fit between their internal capacity and external competitive position.

The SWOT matrix as any strategic analysis is a summary of the status of the organization, internal and external, present and future. This summary does not include all aspects of management, but only those that have been considered and selected from the inventory of strengths, weaknesses, opportunities and threats made.

Most authors suggest that the matrix usually occurs under the combination of the strategic issues raised in the evaluation and low defined the concepts of opportunity and threatens the strength and weakness as well, the combination of these four aspects of management organization we find four basic strategies.

Offensive strategy FOR (Maxi-Maxi) Any institution would like to always be in the situation where I could maximize both its strengths and its opportunities, ie the strategy always apply (Strengths vs. Opportunities). Such institutions could lay their hands on their strengths, using resources to seize the opportunity to market their products or services.

Ø FA defensive strategy (Maxi-Mini): This strategy FA (Strengths vs. Threats) is based on the strengths of the institution that can cornering with threats from the external environment. Its aim is to maximize the first while minimizing the latter.

(more…)

For a long time, most companies have developed their promotion and marketing without considering any plan, guide its objectives, policies and strategies. However, in making dedication Marketing revolution is perceived most notable of recent decades, the transition from global to local.

The first theory on the strategy only considered the art of directing military actions. Since nowadays the Spanish Language Dictionary of the Spanish Royal Academy defines it more broadly asking: is a regulated process, the set of rules that ensure an optimal decision at any time.

Other definitions suggest that a strategy is a control design process that responds to the need to reach a point and the action plan resulting from this process to define what makes the strategy will need to consider its purpose and describe its operation.

Its purpose is to establish the process that develops and follow the path to reach the goals and objectives. While implementing these strategies is the responsibility of actual plans, your goal is to determine the right course.

The strategy begins with the desired results extracted from the formulation of their previous goals and objectives, then determining their ability to obtain these results and develop the method to achieve this. The set of decisions that define the overall marketing approach to take to access the goals that you set. Then the strategies will be converted into specific tactics and action programs related to time, also concrete.

The three elements of a marketing strategy are structure (action), time frame and implementation of project / task. At each level of Management, the constituent elements will be different, but share the same strategy.

According to George A. Steiner (1979) formulation of objectives should benefit the overall operation of destination or of the company following the ten attributes.

- Adequacy of marketing goals with the goals of the company or organization that represents the destination.
- Possibility of temporal measurement of objectives, for example, increase by 15% year income.
- Feasibility of the objectives to be achieved. If it is impossible to perform, will not motivate anyone.
(more…)