To do this you need an automatic system where the potential customer is the one who raises his hand to say “I’m interested in your services,” and then pass it through a process where you think the trust loyalty and sales.

Let’s see what I mean with these 4 simple but powerful strategies. I call this per-qualified Attract Customers with Less Work!

1. Identify the customer

Your goal is to identify the ideal customer for your services. You do not want to be all to all, as the potential client and you will perceive this compare with others, thus opening the door to the price war.

That ideal client can find income through lists. Draw them through the publication consists of articles, alliances with other businesses or the use of an electronic or print newsletter. The important thing here is to have an accurate profile of your ideal customer and then draw it to the second step.

2. The card that works for you

Whichever method you choose to look for these clients, you need a letter of introduction to mail gateway or a special page on your website called landing page. Example:

I identify my client. It is the small or medium business that sells services. It is found mostly in Puerto Rico. I rent a list of this type of customer and send him a letter by mail, one letter to the person who has the power to make decisions.

In it he spoke of the needs and constraints of your business. Confidence building identifying with the recipient of the letter and after positioning myself as a possible solution I invite you to request more information with a free report I have for him just pick up the phone, fill out a form on my website or send the form by mail.

If a landing page, this mention their needs and let them know that I have the solution just fill out the form to acquire the free report. What is the purpose of this letter, a landing page or this page? Qualified, remove the masses, reduce this list to potential customers who are really interested in learning more and request the free report. That’s it.

2. The free report

Once qualified customers, I send the free report. I recommend it a report of a 5 or 7 pages. The information will give you positioned as an expert and will create more confidence and then close with the objective you want to accomplish.

In this report I will not give away the store. Just give enough information where the recipient feel that I get real value to the report and be more apt to pick up the phone or ask for my services.

I like it a report by email, where you will get your address and diminish costs. The great benefit of the Internet is that these clients are being added to your list without you make more effort.

3. Create follow-up

Already have your information handy. The client autobiographical. Want more information. Came into contact with you and you’re positioned as an expert in your mind.

Now it is sending a series of letters where you positioned as a viable resource.

Again, you are not selling. You are like the friend who tells another, “Hey, I found this article great that I think you’ll like it.” And that’s the idea, position yourself as a resource, like a friend who seeks the welfare of the potential customer. Of course, in every letter you self-promotion, but both positions you as a resource.

If you have a website, then the goal is to enter a series of auto responders which automatically send default dates. All automatic for you to focus on attracting people to that landing page.

This strategy is excellent for two reasons. The first is that protrude above the competent. Example: The competition to offer services similar to yours.

Potential customers can not see or touch your services. They are assuming a level of risk in what you offer and, as you do not know, what area will stick? At the price! And it opens the channel of comparison and the dreaded “I thought.”

The second is to position yourself as an expert because people buy from people they know and trust. A vivid example is this article where I’m not selling anything, but certainly positioning myself in front of you as an expert who knows his beans. And when they leave my upcoming products and services will be better able to listen to my proposals because they have built trust through my articles and my newsletter.

4. The closure

I could not tell you exactly how to close the sale, and I do not know your business. What I can tell you is that it depends on what the purpose of these letters. Say you want the person to call you, then this report and look for this series of letters that goal. Or, if you want to see the client in person, then this report to work that people will call and make an appointment.

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