Make a note of business to your customers
Wednesday, January 26th, 2011
Micromarketing experts have found a curious thing that has been called “the last name effect” which translated would be something like “the effect of the name.”
It happens that as reported by The Huffing ton Post, studies show that even if you do not believe it, our names affect how we behave when buying products.
People with last names with letters that are at the end of the alphabet tend to buy more quickly when there is a bid while people with last names beginning with the first letters of the alphabet are usually not rush to acquire such offers.
The explanation that the experts give this difference in behavior would have its purpose in the way they usually are arranged in the classrooms at school and schools.
In colleges, schools, colleges and even universities to students are sorted by their last names in alphabetical order which makes people with surnames beginning with the final letters of the alphabet are always last and will generate a tension or anxiety when you have to deliver something in the class.
This anxiety makes then those people whose surnames begin with the last letters of the alphabet trying to react faster to offers that may exist so as not to miss them.