Business Campaign Manager

The boards of Sa Nostra, CajaMurcia, Caiman Premeds and Jacaranda today approved the signing of a Memorandum of integration in determining the basis for the creation of a consolidated economic group contractual basis with the qualification of Institutional Protection System ( SIP) consisting of the four cases, the entities reported to the Commission National del Mercado de Valor’s (CNMV).

The Board of Directors of the Group, bringing together representatives of the four entities, will have 16 members and be chaired by the president of CajaMurcia, Carlos Egged, while the vice president will be the director general of the Caiman Premeds, Ricardo Pages and Secretary Council shall be the chair of Jacaranda, Antonio Jar. For its part, the president of Sa Nostra, Fernando Alamosa, will chair the Audit Committee.

For its part, the agreement provides that each of the four entities will maintain their legal status, its brand, territorial compromise and retail business, while also preserving the bodies independent of Government and Social Work.

In addition, organizations will share their best financial practices, under the advantages of model-SIP-elected to form the new reference group of Spanish financial system.

In a statement, the four boxes stressed that the figures of assets and business of SIP confirms the strength of the new group, which will “strengthen the financial structure of its member entities, diversify risk and increase their operational capacity.” In addition, they said it will also increase the supply of services to customers and 4-million loan investment will increase in their respective areas of deployment.

On the other hand, stressed that the homogeneous profile of the four boxes that make up this alliance, derived from the roots in the respective areas of influence, as well as branch offices in other areas, “will lead the new group to grow to territorial cohesion and coherence”.

These are times for the more adventurous. If you want to stay in business, suddenly, business is not rolling in as it was before. You have to try harder. Work harder. Market better. Some are put off by all this, but others will get excited and see the opportunities. The question is, which side are you? It plans to stay in business or closing their doors.

If not the only plan to stay in business, but to get out of this recession with increased market share and customers trapped-as-cola, it is time to deal with the problem directly, if you have not already done so. There are plenty of companies doing business during the recession. There are consumers to spend money. There are sectors that do as well or better during recessions. Think of the health, education, law, or someone in outsourcing. Are you interested in selling to people who are buying?

The good news is that during recessions, fans will go out of business in most industries. In good times, all kinds of people that customers with no experience or talent, in exercise of professionalism, and providing great service.

Though it is sad to see companies go out of business, people and resources redeployed to obtain during recessions. These people find jobs or start a business for those who are best suited. Alternatively, they will have to learn, get fit, and be bold to stay in business. Smart companies, aggressive, however, have the opportunity to hold and service all customers who have been orphaned.

However, competition for all of the new company will be tough, sure. So what are you doing for your potential customers know you are about and planning to stay? In order to make its voice heard among the noise. For people to pay attention to you? It has marketing programs and business processes in place to go after the opportunities?

The candidate for president of Colombia for the Green Party, Antennas Mockups, reported that he met with President Alvaro Urine, to ask him to be neutral in the face of the second round of elections, for which the ruling party as a favorite Juan Manuel Santos .

The former mayor of Bogotá said he asked the president that hearing with two objectives: to hear what the legacy of his rule most valued and why it seems to believe that only one candidate (Santos) is able to care for it.

According to Mockups, Urine would not make judgments about it and simply tell the Green candidate who respects and admires.

During that same meeting, Mockups also asked Urine a “public explanation of how he sees the role of president in the election period”, following that from various sectors will be accused Bush of interfering in the campaign for Santos, which was Defense Minister from 2006 to 2009.

Urine defended himself saying that he has done during the election campaign “is to defend his work,” said Mockups.

The president is entitled to defend his legacy, but must “keep neutrality” because it is the “guarantor of institutional neutrality,” remarked Green Party candidate.

The Attorney General of Colombia, Alejandro Ordonez, recently struck Urine to intervene “so settled” in favor of Santos.

On Monday, after meeting the comfortable victory of Santos in the first round held on Sunday 30, Urine received at the Presidential Palace (seat of government) to his former minister and candidate of the ruling Parted de la U.

Santos did in the first round by 46.5 percent support, but did not reach an absolute majority and will have to compete for the Presidency Mockups, the second most votes, with 21.5 percent, on 20 June.

The Puerto La Cruz refinery, through the Deep Conversion Project that advances Petroleum de Venezuela, SA (PDVSA), was administrative authorizations granted by the Ministry of Popular Power for Environment and Energy and Oil, which are required to initiate the activities associated with it.

The managements of Industrial Safety and Environmental and Occupational Hygiene refining complex, the management made to get the permits. In this sense, the concessions given MINAMB Occupation of Territory and for the Allocation of Resources, which approved the provisions of the draft under better use of space according to its capabilities and limitations specific ecological conditions and the use of resources under the least impact the environment.

For his part, allowed the Formation MENPET Use conferring the development of space activities in the ready to run the Deep Conversion Project, referred to in the work of expansion of the refinery Buenos Aires, following a pattern of stages in studies the last three years reviewing the environmental impact, feasibility and social sustainability and operational.

This investment purpose is to maximize the processing power and extra heavy crude oil to supply the domestic and international markets while complying with the guidelines issued by the Oil Sowing Plan promoted by the National Executive.

PDVSA Refining East committed to the ecological balance of the nation, meets the guidelines required by the Bolivarian government for the conservation of natural habitats, directing its actions towards the most suitable energy reality, social and environmental at par, will implement the HDHPLUS technology, licensed by INTEVEP to process heavy crude from the Orinoco Oil Belt.

Brazilian President Luis Ignacio Lula ad Silva, said that if Brazil had been responsible for oil spills in the Gulf of Mexico and have been widely criticized by developed countries.
“I find it funny how the press is one of those things. Imagine the scandal that the developed world against us would have done if he had been the (Brazilian oil company) Petrograd, or if it was here in Gambaro Bay (opposite the port of Rio Janeiro), “said the president in his speech at a public event.

Petrograd, which also operates in the Gulf of Mexico, extracts more than 90% of Brazilian oil and marine areas is one of the most technology companies in the world in deepwater operations.

Brazilian state oil company was responsible in January 2000 of a spill of about 292 thousand tons of crude oil in the Gambaro Bay, which caused a serious environmental tragedy in Rio de Janeiro and left without a livelihood for thousands of anglers.
The accident was caused by the rupture of an undersea pipeline that fed the Toque de Cadies refinery, Petrograd operates in the outskirts of Rio de Janeiro.
The spill was considered at the time as the biggest environmental tragedy in many years in Brazil and Petrograd became the target of numerous national and international criticisms.

The oil spill in the Gulf of Mexico, which began in April but until now has forecast when you can be arrested, is the responsibility of the oil company British Petroleum (BP).
The U.S. authorities and called it “arguably the worst ecological disaster” in U.S. history.

IBM today announced that Neck & Neck, a company specializing in children’s clothing sale, with more than 200 stores in nine European countries, use the predictive analytics software from IBM to improve customer relationships and increase their turnover. By using SPSS Predictive Analytics IBM, in one year alone Neck & Neck has increased the accuracy of their sales promotions, high response rates of your campaigns in more than 25% and the average customer purchase 15 %.

In April 2010, retail sales continued to show signs of improvement that had begun in early 2008, but at a somewhat slower pace than in recent months. In a still uncertain economic environment, the retail sector needs to identify consumer trends early and to contact customers proactively, rather than simply reacting to demand. IBM Predictive analytics offers a real advance on the trends of consumers, a deeper understanding of the customer and increase the overall value of your time spent.

With predictive analysis of IBM, Neck & Neck can now promote and analyze large amounts of customer data based on profitability, purchasing, demographics and buying behavior from Neck Club loyalty program to improve the segmentation, and to discover and connect to their most profitable customers with marketing campaigns.

For example, with VIP guests of Club Neck organization can adapt their offers online sales a card containing contact information, transactional information and specific product recommendations for the client, and includes benefits such as increased custom points bonuses, offers or personalized gifts at the point of sale.

About the remaining customers Neck Club, the organization has developed a ranking, which assigns the value of each of the criteria of profitability, family size and status settlement. Thus, the company can optimize their campaigns on an individual level, targeted at the most valuable and profitable customers while increasing their level of satisfaction with personalized rewards.

July Eugenie Quinones, director of Business Intelligence in Neck & Neck, said, “Predictive analytics software IBM has helped us to improve our business through enhanced accuracy in predicting customer behavior. We have learned to find the best variables, such as customer profitability, effectiveness to contact those most likely to purchase and to stimulate the appropriate promotions to carry a timeless buy. “

Specifically, after six months of deploying the software, the marketing team Neck & Neck impressed by its executive committee when he compared the results of a promotional campaign with those obtained in previous years, before adopting predictive analytics. The result was an improvement in response rates of over 25%, and an increase in the average number of customer purchases 15% in one year, although at that time the company launched less catalogs and promotions.

In times of crisis, we must therefore be more vigilant than ever to our customers must as cost increase our portfolio to get more recurring sales. However, has the commercial department of our company all the information of what happens on the clients? Your concerns? Their needs? Its challenges? There are organizational theories that defend the mainstreaming of the sales department, i.e., workers belonging to a company’s sales department since the ultimate goal of either party is selling and we should all be aligned with it. While implementing this type of enterprise policy is complex if we can convert all the different equipment components in extensions of the commercial department. How? In the end it is simply (and I stress the complex simply because it is exactly) that the information flow and knowledge of all our customers in the company itself.

No matter how well you do your job a more commercial who knows who this customer but every day interacting with him? Well, maybe this figure is certainly a / a technician to fix the cost, he or the carrier that serves the material every morning, him / her streamlines administrative procedures, etc. At the end always, depend more on these professionals as possible to our customer’s loyalty and therefore sales from them. However, there is awareness, knowledge of such unstructured, not directly measurable, which is lost, inevitably, and the valuable knowledge that we must not lose.

This is where technology is going to become our ally again. Knowledge management systems like Share Point are a powerful solution to all this valuable knowledge is not lost. The agility and efficiency by transferring the information with Unified Communications finally get information to flow in a real way in our company and we are not even a sigh escape from our customers. We will have created a collaborative environment for a team more cohesive, therefore more effective, and more efficient.

The campaigns undertaken by CANACO-SERVITUR in the state have yielded positive results, ranging between 10 and 12 percent in sales, said Gustavo Iberia Clause, expressing his satisfaction with the response from consumers.

He said that through the campaign “Condign Merchants,” which is to make reductions in the prices of goods and services ranging from, 10 and up to 50 percent off, has been tapped by the Thermopile who have raised awareness to the call of organized trade.

On the situation, prevailing in Arizona, the President of CANACO Thermopile, made it clear that the position is to reject a bill outrageous and discriminatory. “We need trade relations between Sonorant and Arizonan, go ahead and occurrence, but flat, not accept that undertaking this bad law,” stressed to reiterate their solidarity with their compatriots.

He reported that these campaign citizen discounts, continue on a permanent basis and within the scope of the merchants. “If consumers continue to respond, also organized trade should make an effort,” he said.

On the other hand said that the Municipal Government should redouble efforts to guarantee the safety of the community, and that if the Mayor Gander Magana suggests that businesses deploy private guards to take care of business and consumers, this is welcome.

He added that each of the merchants of Thermopile, depending on their economic capacity, is free to take or reject this suggestion, however, the Commune is the duty of protecting and defending the order in the capital.

Finally, Iberia Clause said that crimes of murders have been recorded late at night and no doubt have to do with organized crime.

About 65 million Mexicans to enter daily to Arizona for work, and family business: they spend U.S. $ 7.4 million

Nogales (Reuters). The musical instrument store Delbert Lopez family in the bustling city of Nogales on the border state of Arizona, sells guitars and accordions to mariachi bands and musicians who come from Mexico to buy.

However, in mid-May at the store music stopped. Mexican customers, generating almost all sales stayed away as part of a two-day boycott to repudiate a severe immigration law in Arizona.

“The streets were empty and my store,” Lopez said, the protest called “A Day without a Mexican”, 14 and 15 May.

The law could make life difficult for retailers at the border, which have already been affected by the recession and the Arizona economy would be hit by the loss of business.

But on a larger scale, experts generally believe that trade between the U.S. and Mexico, estimated at about U.S. $ 1,000 million a day, probably will not suffer because of the latter problem in the often strained US-Mexican relations.

The law requires state and local police review immigration status of those it suspects of being in the country illegally. Critics on both sides of the border say that the initiative promotes racial discrimination.

Mexican President Felipe Calderon, standing next to his U.S. counterpart, Barrack Obama, criticized the legislation during a visit to Washington last week. He said that Mexican immigrants were a “significant contribution to the economy and society of the United States, but many faced discrimination,” as in Arizona. “

The measure has provoked legal challenges and cancellations of conventions and, more recently, slights of about 65,000 Mexicans who enter the state every day for work, visiting relatives and shopping, spending $ 7.4 million according to a recent study by the University Arizona.

“People in Mexico have been very insulted by this legislation, as well as the majority of Latinos in the state of Arizona,” said Bruce Backer, president of the Retailers Association Center Nogales, adding that sales of local shops decreased between 40 and 60% by the boycott.

We live in a service economy. The service industry has surpassed the manufacturing and agriculture to become the leader of world’s fastest growing. In most countries, this sector represents about 60% of GDP and is the largest contributor to wealth creation and employment generation.

Additionally, many companies that sell products are increasingly using the services to differentiate and add value to your offer. However, there is still a high level of general dissatisfaction with the quality of services, whether public or private, and managers have few tools to design innovative services that improve customer satisfaction and customer loyalty for improve the profitability of their organizations.

While services have become a dominant economic force in the world, business, government and academia has not invested sufficient resources in research and development, (R & D) services, so that growth can be reflected in the economy. At a time when customers are demanding more value and greater profitability shareholders, companies must learn to innovate in services to stay competitive. Without innovation in services, the gap between customer demands and the ability of firms to meet them will become increasingly large, which can become a serious economic threat and competitive for many businesses.