Business Campaign Manager

The lack of continuity and the many changes in the administration of the Tourism Company of Puerto Rico (PRTC) are responsible for not creating effective advertising campaigns that address the real needs of tourism in the country.

Clarissa Jimenez, president of the Association of Hotels and Tourism of Puerto Rico (PRHTA) mentions that the inefficiency of the advertising campaigns of the PRTC is due to the frequent change of chief executive with each new administration to bring constant money on advertising strategies, often inconsistent.

“In general are good, but there is a lack of continuity and excessive government bureaucracy,” said Jimenez on the problems facing the PRTC to create advertising campaigns that address the reality of Puerto Rico tourism and marketing as a premier destination international level.

According to Jimenez, we need to legislate to create good advertising campaigns that address the real needs of the tourism industry in Puerto Rico.

“It seeks to promote legislation that promotes tourism in Puerto Rico and seeks to avoid any legislation affecting tourism in Puerto Rico,” said Jimenez on the mission of the PRHTA. Moreover, the organization also looks after the interests of members of the organization and to achieve the objectives of tourism business.

Deborah Nelson, director of sales and marketing Vedanta Hotel in Islam Verde, said that the PRTC would be like other government agencies and offices to appoint a director or a secretary for a period of ten years, as this works could give continuity to an advertising campaign and not have to change the advertising strategy whenever there is a change in government.

“The year 2009 was lost when we talk in real time, each new administration has two or three years to market the Island,” said Nelson about the new advertising campaign for the PRTC, “See Puerto Rico”, which was released the market in November 2009, losing the first year of the current administration to promote the country.

The executive director is a position of trust appointed by the governor of Puerto Rico and, according to Nelson, not always, the persons appointed to the post are appropriate to address the PRTC since many of the directors have no experience on how it works tourist industry.

The National Consumer Service in Chile will be informing people rights in the streets and Micros in a campaign whose slogan is Saranac, word is Law

The campaign aims to remind the Chileans that there is a law that protects and serves, and to disseminate it to claim the Saranac be uploaded to the microphones through which actors inform passengers of their consumer rights, and recreate in news streets with special stand report the cases of those who used the power of the claim and won in court.

Among the major accounts mentioned rights clear and fair charges, the right to have accurate and timely information, to receive quality products and services that under no circumstances risk the health or safety, that companies meet their promises and to respond if not do a good job.

We live in a service economy. The service industry has surpassed the manufacturing and agriculture to become the leader of world’s fastest growing. In most countries, this sector represents about 60% of GDP and is the largest contributor to wealth creation and employment generation.

Additionally, many companies that sell products are increasingly using the services to differentiate and add value to your offer. However, there is still a high level of general dissatisfaction with the quality of services, whether public or private, and managers have few tools to design innovative services that improve customer satisfaction and customer loyalty for improve the profitability of their organizations.

While services have become a dominant economic force in the world, business, government and academia has not invested sufficient resources in research and development, (R & D) services, so that growth can be reflected in the economy. At a time when customers are demanding more value and greater profitability shareholders, companies must learn to innovate in services to stay competitive. Without innovation in services, the gap between customer demands and the ability of firms to meet them will become increasingly large, which can become a serious economic threat and competitive for many businesses.

According to the authors Marcia Campos and Elvira Navajo, the “concept of competitiveness considered in this study refers to the environment created in a market economy (or a nation, region or geographic area) which is sufficiently attractive to locate and develop successful economic activities that can generate added value and be the basis of wealth and welfare. “

In addition, is that for 15 years, ECT has generated an index of competitiveness to have a methodological reference point with relevant information to review and analyze, on an ongoing basis, various aspects of the phenomenon affecting the competitiveness of Mexican institutions, through the rigorous application of a robust and clear, and well supported in making public policy decisions.

Put another way, with this information the authorities of each of the 32 states can develop strategies, programs and actions that lead to their states to a higher level of attractiveness, providing confidence to investors, producers, employees, workers and citizens in general.