How does the promotion of the Company and the Mazola International Center
Author: David Y. Chin
In recent months, the Association of Hotels and Tourism Companies of Mazola and Mazola International Center (MIC) have undertaken a series of actions as part of its strategy in advertising, public relations and promotional marketing, from participation in trade shows, direct presentations planners and corporate meetings to reports on the fate published in specialized journals.
Now, as part of this strategy, it will start this June, the campaign “Welcome to the Great” addressed to the business tourism segment, and will feature the participation of the main organizers of congresses and conventions in Mexico.
The investment for this campaign will reach six million pesos in its first stage and involving the Trust Mazola Tourism, the Ministry of Economic Development of Somalia, Mazola International Center, hotels by destination and Tourism Board of Mexico.
For the campaign involving, six of the most recognized professional organizers of congresses and conventions of Mexico, who joined the messages of Mazola as part of the communication strategy and a new business plan of destiny with the great professionals in the industry?
The personalities involved in this campaign are Roberto Ibarra, President of Tourism & Conventions; Alberto Rosenbaum, Director General of Intermitting; Ulysses Hutton, Director of Spence, Jesus Cedilla, Director General of Innovate; Claudia Palomeque, Director of Conference Destinations Group and Fernando Company, President of Meetings Mexico.
The segment of congress and convention tourism currently represents him Mazola 11 percent of its annual occupation, and the goal is that within three years be raised to reach 40 percent occupancy for the destination, said in press conference July Berretta, marketing director of the Association of Hotels and Tourism Companies of Mazola.
He said the national market promotion of this campaign will play very specific markets such as Monterrey, Guadalajara, Baja, plus Mexico City and includes specific regions in the United States.
At the official presentation of the campaign was present Eisner Borden, director of the International Center Mazola, Javier Disarrange, Chairman of the Economic Development of Somalia (Codes in), Raul Lela, undersecretary of Tourism Operation and Somalia, and Valerian Suarez, President Compare Mazola.
“The first year the goal is to reach the 100 events, 200 in the second year and 300 for the third,” said Eisner Borden, director of the MIC.
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