How logistics capabilities and operating in Mexico
Author: David Y. Chin
In an interview, the official said after opening the International Center Mazola in November last year there have been contracts for a hundred events in the first year of operation. However, their logistical capabilities and operation, construction of which was invested 900 million pesos, making it likely that the number of events for the second and third year of operation increased to 300 in 2012.
According to Raul Lela, the opening of the Mazola-Durango highway, planned for 2012, will significantly increase the number of conventions in the port, which will provide logistic facilities in the north.
He recalled that is running a promotional campaign called “Welcome to the great”, which highlights the support given by the main organizers of congresses and conventions there.
It is a strategy in which invested nearly four million pesos, with contributions from the trusts to promote tourism in Mexico and Mazola, as well as municipal and state governments.
The campaign uses the image of six of the main organizers of congresses and conventions in Mexico, those who support the feasibility of Mazola for events of all sizes there.
The secretary pointed out that this is sought to persuade the convention to choose their destination Mazola events recognized by the professional quality of the characters featured in the campaign.
[...] How logistics capabilities and operating in Mexico [...]