International Marketing Car Industry
Friday, December 3rd, 2010
Global brand Car Company’s strategy in recent years, the international community also emerges. However, some professionals believe that in the international market is not yet known brands, for the automotive industry to build international brands have to pay a big effort.
Government supports domestic companies to build international brands appreciated. But he believes that the car companies to build a successful global brand are a “complex and difficult.”
He believes that China’s automotive industry to build an international brand to be successful, you must first change the West impression formed beforehand that their products lack the quality and safety. To do this, “requires a large capital investment and long-term planning, the need to seek external advice, the need for research on consumers in other markets, and take different actions to build contracts and business relationships.”
Marksman said the U.S. car companies to build brand, spend a lot of money on product design, advertising, promotion, with billions of dollars each year to ensure that products in the consumer the impression that the top position. These investments are not only limited to the United States, including key markets throughout the world. Also, U.S. auto companies also provide consumers with a comprehensive approach to the use, purchase, and post-sales experience.

The True Meaning of Wanting to Be a Millionaire is Not 





