Business Campaign Manager

A study by the company on the Symantec Data Protection between 31 Spanish Sees indicates that the protection of information itself has become the priority of these, unlike a year ago when barely looked at as a threat.

For businesses of all types of industries, industry, health, property or consumption, loss of information is the main risk that Sees have today (51% consider it very important), ahead of terrorism, crime or cyber attacks. Thus, companies are busy in the near future to improve the security of its major systems or improve recovery and archiving, and reduce computing costs. In fact, 71% and says it has made changes to strengthen its infrastructure in data protection.

In addition, according to another survey among Sees in different countries, they spent $ 51,000 and two thirds of its people in the protection of information and even 87 percent of Sees have a disaster preparedness plan.

Compared to the previous year, 2009, the fastest growing areas include cyber security, backup, recovery, and archiving with 25%. In fact, security is expected to increase again next 2011 another 25%.

Symantec also recalls the need of Sees to educate their employees about Internet safety, protecting business-critical information, implement an effective plan for recovery and backups

In times of crisis, we must therefore be more vigilant than ever to our customers must as cost increase our portfolio to get more recurring sales. However, has the commercial department of our company all the information of what happens on the clients? Your concerns? Their needs? Its challenges? There are organizational theories that defend the mainstreaming of the sales department, i.e., workers belonging to a company’s sales department since the ultimate goal of either party is selling and we should all be aligned with it. While implementing this type of enterprise policy is complex if we can convert all the different equipment components in extensions of the commercial department. How? In the end it is simply (and I stress the complex simply because it is exactly) that the information flow and knowledge of all our customers in the company itself.

No matter how well you do your job a more commercial who knows who this customer but every day interacting with him? Well, maybe this figure is certainly a / a technician to fix the cost, he or the carrier that serves the material every morning, him / her streamlines administrative procedures, etc. At the end always, depend more on these professionals as possible to our customer’s loyalty and therefore sales from them. However, there is awareness, knowledge of such unstructured, not directly measurable, which is lost, inevitably, and the valuable knowledge that we must not lose.

This is where technology is going to become our ally again. Knowledge management systems like Share Point are a powerful solution to all this valuable knowledge is not lost. The agility and efficiency by transferring the information with Unified Communications finally get information to flow in a real way in our company and we are not even a sigh escape from our customers. We will have created a collaborative environment for a team more cohesive, therefore more effective, and more efficient.

In the business world and war occurs. You cannot trust anyone, just in case. Stunned have had to stay at the top of Walt Disney when he learned that one of his employees’ confidence has been arrested, accused of selling financial information company. The Attorney for the Southern District of New York has reported the arrest of Bonnie Hoxie, 33, an employee at the direction of Disney’s corporate information. It has also been arrested her boyfriend, Yvonne Sebago. Bonnie Hoxie is accused of obtaining “confidential financial information of the company, including quarterly financial results.” Apparently, he passed them to her boyfriend, who tried to sell them to people who wanted access to inside information of companies.

The company had not yet made public its financial results and Sebago sent anonymous letters offering this inside information to managing hedge funds and investment companies in general in New York. In return, they asked a lot of money. George Venezuelans, the FBI, explained that most of the companies with which they contacted the detainees have cooperated with the investigation and have given all information at their disposal. Moreover, according to Venezuelans, FBI agents posed as brokers, to contact and Sebago Hoxie, in theory to buy the information, and thus obtain incriminating evidence. They said they were “brokers” very interested in the company of the mouse.

Sebago Hoxie and took the bait, and told them the alleged ‘brokers’ that the company would have some results above expectations. In addition, they were told that Disney earnings per share would be 48 cents in the last quarter. The data were correct, as it became known shortly after, when Disney officially announced their numbers. A few days later, Sebago Hoxie and accepted the sum of $ 15,000 by the camouflaged agents. Two prisoners are accused of fraud and conspiracy to commit bank fraud. For these crimes, could be sentenced to 25 years in prison and fines of $ 250,000.

When a corporate scandal in which a company is attacked in the media and his reputation is at risk in many cases the first reaction for many companies is to publish a massive publicity campaign to deny, reject or clarify the negative messages.

Is this correct? In part yes and part no.

I say partly because publicity would be one of the communication tools to use, but could also be that in a crisis management is never used an advertisement for not applicable.
Recall that in a crisis management we seek to build credibility in our posts and who knows whether it will be better than others to speak rather than what we do will.
The communication strategy of response in a crisis management will be designed after a diagnosis of depth of the crisis. It should be professional and scientific analysis to determine exactly where and where we really want to go to solve the crisis.

In my experience as a publicist in years ago I met several times with instances where an advertising campaign to help far more hurt our position in the context of discourse on issues of public debate.
In terms of institutional communication, and in the midst of a critical situation, in most cases the news has more credibility than any television commercial, radio, newspapers or any alternative means. Then invest in an advertising campaign in these conditions is a bad decision.
I am reminded of a bottling company in Europe that suffered a precipitous drop in sales due to a decision of the municipal council in his hometown of ordering the closure of businesses as late night entertainment until 12:00 pm. The measure was to reduce high crime rates extremes that were taking place in the early morning hours.

Began to be published in all local news accounts of the hotels, restaurants, discos and night clubs that were laying off staff due to close early.
Reports about the decline in hotel occupancy for the same reason they became the news of the day, resulting in poor image of the city as a tourist destination.
The union of taxi drivers, waiters, bartenders, security guards and many other employees of the nightly entertainment industry began to manifest it in many ways because they reject the measure directly prejudicial to them and their families.
What was the outcome? The municipal council authorities had to reconsider the measure and seek alternative solutions to reduce crime without affecting the city and keep the jobs in those hours.
In the former case never used any advertisement, communication tools used were effective alternatives in solving a critical situation that was bankrupting many businesses.
The correct definition of hearings defines appropriate communication tools in crisis management.

The Register of Tax Advisers Economists (REAF) said yesterday that direct payments to buyers of vehicles derived from 2000E Plan have to be declared as taxable capital gains and income with the rest of general income Campaign 2009, which will run until June 30.
“Nowhere is said to be taxed,” said the manager of the REAF, Luis Del Ammo, who explained that he would declare State aid received by the taxpayer directly, which is 500 euros, which are funded by the Ministry of Industry, Tourism and Trade.
In fact, the grants received to acquire housing and capital gains also have to pay tax with the rest of general revenue, which is also true emancipation basic income provided by the Ministry of Housing.
The director of the Research Department of the REAF, Rubén Gideon, reviewed the new features included in income Campaign 2009, as increasing the exemption for payments received by workers affected by regulation Records of Employment (ERE) from 9 March, for dismissals for economic reasons or technical products produced from that date.
These taxpayers must remember that the free allowance is higher than before (45 days per year worked up to a maximum of 42 monthly payments) but that the company will be exempted, only for 20 days with a maximum of twelve monthly payments and thus be retained, so that there will be discrepancies between the data declared by the taxpayer and the Treasury.
Among other innovations, Gideon emphasized the reduction of 5% of net income entrepreneurs in modules and 20% for entrepreneurs and professionals with a turnover of less than EUR 5 million and less than 25 workers have not destroyed jobs .
He also highlighted the increase of 5% to 10% the percentage of expenditures for supplies and hard to justify for farmers and ranchers to determine its net yield simplified direct estimation, and not mandatory to document transactions relating to individuals and SMEs when overall amount not exceeding 100,000 euros.
In this sense, the REAF believes that this measure is positive, but not enough to solve the problem created and believes that should be exempt SMEs internal document related operations.