service industries beyond manufacturingWe live in a service economy. The service industry has surpassed the manufacturing and agriculture to become the leader of world’s fastest growing. In most countries, this sector represents about 60% of GDP and is the largest contributor to wealth creation and employment generation.

Additionally, many companies that sell products are increasingly using the services to differentiate and add value to your offer. However, there is still a high level of general dissatisfaction with the quality of services, whether public or private, and managers have few tools to design innovative services that improve customer satisfaction and customer loyalty for improve the profitability of their organizations.

While services have become a dominant economic force in the world, business, government and academia has not invested sufficient resources in research and development, (R & D) services, so that growth can be reflected in the economy. At a time when customers are demanding more value and greater profitability shareholders, companies must learn to innovate in services to stay competitive. Without innovation in services, the gap between customer demands and the ability of firms to meet them will become increasingly large, which can become a serious economic threat and competitive for many businesses.

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